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Shoe retailer's teen brand hits stores next month.
July 15, 2011
By: TOM BRANNA
Editor
Payless ShoeSource is rolling out a new teen brand, Brash, which in addition to footwear and accessories, will include beauty items. Rolling out in early August, the beauty products will include fragrances and makeup items like lip stain and eyeshadow roller balls. All are designed to be “styled and collaged together to create a unique and edgy look,” according to the retailer. Beauty items will start at $3, the company said. Payless has tapped musical artist Sierra Kusterbeck, le...
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